Chapter 3
The Brand OS Audit
Rate each layer of your Brand OS on a scale of 1 to 5, where 1 means this layer does not yet exist in any meaningful form and 5 means this layer is solid, working, and producing results. Then write honestly about what is working and what is missing in each layer. Your lowest-scoring layer is your starting point in Part II. Do not skip this
The questions
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01
Layer 1: Signal. Could ten of your best customers describe what you stand for in one consistent sentence? Rate 1-5 and explain.
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02
Layer 2: Story. Is your communication consistent across every touchpoint? Does your content feel like it is all coming from the same place with the same direction? Rate 1-5 and explain.
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03
Layer 3: System. Do you have a repeatable machine that moves people from aware to loyal without requiring manual intervention at every step? Rate 1-5 and explain.
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04
Layer 4: Scale. When you have deployed paid resources or expanded distribution, have they amplified a working system or been deployed before the system was ready? Rate 1-5 and explain.
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05
Layer 5: Soil. Do you have a community that advocates for what you are building, independent of your direct involvement? Rate 1-5 and explain.
Answer these in whatever you already use. The PDF is the same questions with room to write, and the Notion template is the same again if you would rather type.