Prompt library

Four prompts, written out in full.

Chapter 13 names ten places AI earns its keep in a bootstrapped brand and writes four of them out in full. These are those four, verbatim. Fill in every bracket before you run one. The brackets are the work.

Each prompt assumes you have your positioning statement and audience description to hand. If you do not, run the Chapter 4 exercise first.

Click any highlighted bracket and type your own words. The rest of the prompt stays as it is, and the copy button takes whatever you have filled in.

Pillar content expansion

Turning rough notes into a structured pillar piece that still sounds like you.

I am building a piece of pillar content for my brand. Here is my positioning: [insert positioning statement]. Here is my target audience: [describe specifically]. Here is the raw thinking I want to expand into a full piece: [paste your rough notes, bullet points, or draft]. Please expand this into a structured draft that preserves my specific ideas and perspective. Do not add generic content to fill gaps. Where my thinking is incomplete, note it so I can fill it in rather than inventing content on my behalf. The piece should be approximately [length] words.

Derivative content

Breaking one pillar piece into the smaller pieces that carry it across channels.

I have written this pillar piece: [paste full piece]. Please produce the following derivatives, each adapted for the specified platform and format: (1) a Twitter thread of ten tweets that captures the key ideas, (2) a LinkedIn post of 200 to 300 words that leads with the most counterintuitive point, (3) a newsletter section of 150 words that frames the piece for a reader who has been following my work for six months and knows my general perspective, (4) a short video script of 90 seconds. In all cases, preserve the voice and perspective of the original piece rather than generic versions of the ideas.

Positioning stress-test

Attacking your positioning statement before the market does it for you.

Here is my positioning statement: [insert statement]. Here is my target customer: [describe specifically]. Here is the competitive landscape: [describe the main alternatives]. Please do three things: (1) identify every weakness in the statement, including where it is too vague, where a competitor could say the same thing, and where the customer definition could be more specific, (2) generate the ten most common objections a skeptical ideal customer would raise against this positioning, and (3) suggest specific language changes for each weakness you identified.

Voice-consistent email

Drafting an email that reads as though you wrote it, because your voice document says how you write.

I need to write an email to my subscribers. Here is my voice document: [paste voice document]. The email’s job is to [specific objective]. The recipient has [describe their current relationship with the brand and what they already know]. The email should be approximately [length]. Write the email in the voice described in the voice document, leading with [specific hook or opener I have already identified] and ending with [specific call to action]. Do not use any of the following words or phrases: [list words that are offbrand for your voice]. The Companion Claude Skill This book comes with a companion Claude skill that was built specifically to help you apply the frameworks from each chapter to your own ventures. It is not a general-purpose marketing